Are you worried about SEO rankings while redesigning your website? You must be. It is hard to attain as well as maintain a good ranking in SERPs. If you are aware of the incredible importance of organic search, then you might be aware of making amendments in website design or migrating to a new CMS is a risky venture. Losing rankings directly affect your prospects and eventually leads to fewer sales.


So, what the solution?

It is better to go for a responsive website design company, which also holds proficiency in SEO Service to prevent losing your precious SEO rankings. Here are some of the things to take care of while redesigning your website to safeguard your SEO rankings:

1. Content should not be touched:

While redesigning a website, it is obvious to make some changes in the content, however, make sure that these changes are same and deliberate. Keeping the content same, majorly applies to the pages which hold the top position in search engine result pages.
Moreover, it is also better to keep heading tags same and put keywords in the right amount and in the right place.

1. Architecture is intact:

SEO rankings can get affected with the changes in the architecture of the site, hence it is better to keep the structure of your new site almost similar to the old one. That doesn’t mean that you can’t change the design of your website. You can organize your files differently and make changes in the design according to the new strategies and goals, but keeping structure same would be better to avoid risk to SEO rankings.

1. Maintain meta description and another tag for all the pages:

While redesigning or migrating your site to a different CMS, it is recommended to keep title and description same for all the pages. Search engine rankings depend quite a lot upon the title and description you are using for the page. Changing Meta tags, especially title can impact your rankings.
In addition to this, it is also better to optimize all the other on-page factors like heading tags, alt tags, internal links and do not alter these things, while redesigning a website.

1. Setup Redirects:

Make sure that you are not removing any page that is performing well. And, if you are changing URL for any of your pages, then be sure to setup 301 redirects. It is quite essential to correctly set 301 redirects for all the changed URLs to inform the search engines. Not implementing 301 can drastically impact your traffic and hence your rankings.
If you are switching to WordPress, then you will find some excellent plugins for redirecting old URLs to the new ones, without any hassle.
Apart from the aforementioned things, here is a quick Website Design and Development checklist that will help you further in preserving the ranking of your site:

1. Use temporary web address to get your old site live and make sure that it can’t be accessed by the crawler.
2. If it ain’t broke, don’t fix it: if possible keep thing as it is, especially URLs, changing URL is a risky business.
3. Update backlinks: Jot down the name of the sites that send traffic to your website and update backlinks so that new website gets indexed quickly.
4. Update XML sitemap: Keep all the things like page structure, navigation and sitemap align to help the search engine understand the changes swiftly.
5. Technical site audit: Get proactive information about technical issues on your site with technical site audit tool.

This was all about the things to keep in mind while redesigning a website to keep your rankings intact. If you are looking responsive website design services, then F5 Buddy is best Options for you. Because we work hard to give an outstanding service in web design , Social Media Marketing, Local SEO. For more info call us on 070005 25861 or drop us an email at contact@f5buddy.com
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